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Director: Thibaut Sève

Author: Thibaut Sève

Executive Producer: Olivier de Bannes

Broadcaster: Planet +

Release year: 2017

Running time: 52 minutes


In a few short years, Big Data — defined as the processing of the data we generate every day through “connected devices” (computers, smartphones, credit cards) —has become an extremely pervasive myth whose power is touted with equal fervor by defenders and detractors alike. For advocates, Big Data is an immeasurable mass of information, stored in a “cloud,” that represents a digital copy of the world and each and every one of us. And if we were to analyze the data properly, we would be able to predict future actions based on past behavior — and propose solutions perfectly adapted to our most intimate, individual needs. In other words, Big Data promises us heaven on earth. This documentary takes a humorous look at what Big Data means and what its emergence says about modern society.