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Director: Noémie Mayaudon

Author: Noémie Mayaudon

Executive Producer: Olivier de Bannes

Broadcaster: Planet +

Release year: 2017

Running time: 52 minutes


The “selfie,” a self-portrait taken with a mobile phone, is part of a marketing strategy that’s hard to escape these days. “Personal branding,” the artificial construction of a self-image, is everywhere; its reach multiplied tenfold by the use of digital in general and of social networks in particular. With selfies, we can sit back and revel in ourselves, like Narcissus admiring his reflection in a thousand mirrors. But, by publishing selfies on the web, we are in fact selling our likenesses and revealing a piece of our intimate selves at the same time.